Vie Lorie, an ultra-luxury handbag line founded by esteemed African American physician, Dr. Verniese Lorielle Moore, made its debut earlier this year — marrying the precision of medical science with the soul of high fashion.

More than a brand, Vie Lorie is a philosophy — a belief that the things we carry, much like the lives we lead, should be crafted with care, clarity, and reverence. The name of the brand, meaning “Life of Victory,” is deeply rooted in the principles of resilience, empowerment, and excellence. Dr. Moore’s personal triumph over stage 3 lymphoma — after being given just six months to live in 2010 — became the quiet yet profound foundation of the brand. Her survival story is not just part of the narrative; it is the soul of Vie Lorie. Each handbag is a celebration of victory. With every purchase, the brand’s signature laurel wreath charm is included—an emblem of distinction, a mark of excellence, and a tribute to those who rise above.

After years of serving others in medicine, Dr. Moore turned to design not as a departure, but as a continuation of her calling: to create beauty with intention. She has infused each handbag with precision, purpose, and quiet power.

“At Vie Lorie, we don’t just craft handbags—we empower ambition, inspire fearlessness, and honor grace. It’s more than fashion. It’s a legacy. It’s where style meets substance. As a physician, I’ve spent my life studying the details that matter—what heals, what endures. Vie Lorie is about creating something that holds weight — both in your hand and in your heart,” says Dr. Moore. “The brand was born from that same pursuit—art that is functional, timeless, and deeply human.”

About Vie Lorie’s debut collection, “The Tryumph Collection,” features four sculptural silhouettes, each handcrafted in a legendary Italian atelier using crocodile embossed full-grain, ethically-sourced leathers and bespoke hardware. From the elegant geometry of the Vanna to the quiet poetry of the Vittoria, each handbag reflects the founder’s belief that true luxury is found in the elegance of every detail. Every handbag is an heirloom, meticulously handcrafted and individually assigned a serial number – a timeless treasure meant to be held, remembered, and revered.

Every detail of Vie Lorie reflects exclusivity — from its private trunk shows, invitation-only launch events, high-end clientele, limited production runs, and a personalized handwritten note from the founder, it’s the encounter with a luxury brand that you do not want to miss! No mass production. No overt branding, no public storefronts, and no digital noise. Only presence!

Dr. Moore has already made an impression on the luxury world, with an A-list celebrity and a public figure requesting bespoke designs. She has also been invited to showcase “The Tryumph Collection” at New York Fashion Week, September 2025 — the largest runway stage in the world.

Exclusive viewing will be available by private appointment at Vie Lorie’s Tysons Corner, Virginia showroom beginning Fall 2025.

Learn more about the brand at its official web site at VieLorie.com.