**Headline: Meghan Markle’s ‘As Ever’ Sparks Controversy—Is It All Just a Glamorous Mirage?**

Meghan Markle’s much-anticipated lifestyle brand, ‘As Ever,’ has quickly spiraled from a dazzling launch into a whirlwind of controversy, leaving customers questioning its authenticity. The brand, which boasted an array of pastel-packaged products like jams, teas, and crepe mixes, sold out in mere hours. However, what followed was deafening silence: no restocks, no updates, and startlingly, no gratitude to the very customers who supported the launch.

Critics are now scrutinizing whether ‘As Ever’ was ever intended to be a legitimate venture or merely a glitzy distraction in Markle’s post-royal narrative. Promoted as an artisanal and intentional brand, the lack of transparency surrounding product sourcing, supplier collaborations, and certifications raises eyebrows. Instead of a thriving business, it feels more like an elaborate Instagram aesthetic—beautiful yet hollow.

While Markle and Prince Harry continue their public appearances and social media escapades, the brand’s website sits in limbo, devoid of stock or pre-order options. Additionally, ‘As Ever’ is intricately tied to Markle’s podcast, ‘Confessions of a Female Founder,’ which many have criticized for its lack of depth and genuine entrepreneurial spirit.

Instead of focusing on cultivating her brand, Markle appears to be leveraging her influencer status, linking affiliate products for commissions rather than establishing a solid foundation for ‘As Ever.’ The involvement of Netflix adds another layer of intrigue; is this really a consumer brand, or just a piece of Markle’s expanding media empire?

As the questions mount—where’s the product, who’s behind it, and is this even a real business—one thing is clear: the spotlight is on Meghan. Is ‘As Ever’ a legitimate venture or just a masterful PR illusion? Only time will tell, but for now, the brand’s image is certainly overshadowed by its lack of substance.