Singer-songwriter Niall Horan will tee it up as the latest investor in TGL, the tech-infused team golf league backed by Tiger Woods and Rory McIlroy. Horan, who first gained fame as a member of boy band One Direction, invested in Boston Common Golf through his investment vehicle Greenbridge Ventures.
Boston Common Golf is one of the six inaugural TGL teams and owned by Fenway Sports Group and McIlroy’s investment firm, Symphony Ventures.
Former One Direction star Niall Horan and golfer Rory McIlroy are longtime friends and now business partners in a team in golf’s new tech-driven golf league.
McIlroy and Horan both hail from Ireland and have been longtime friends. “Golf has been a lifelong passion of mine,” Horan said in a statement. “Being able to combine my love for the game and my friendship with Rory into a relationship that helps launch a new concept in golf is truly special.”
TGL teams will each feature four golfers hitting shots into a golf simulator screen until they are within 50 yards of the hole and the action transfers to a short game area that transforms between holes. The season includes 15 matches, plus playoffs.
Horan will also serve as an ambassador for Boston Common Golf, which will benefit from his massive social media following, which includes 72 million combined followers on Instagram and Twitter—Woods has 10 million and McIlroy 6 million.
In 2015, Horan launched a sports agency focused on golf, Modest! Golf Management, with his business partner, Mark McDonnell. Their clients include Tyrrell Hatton, who has won six European Tour events and one on the PGA Tour. That same year, Horan served as McIlroy’s caddie in the Masters’ annual Par 3 Contest.
In addition to his singing career, Horan was a coach the past year on The Voice and coached the winner in back-to-back seasons. He is currently on the North American leg of his global tour.
TGL was slated to start play this January, but delayed its inaugural season to begin Jan. 7, 2025 after a power failure caused the dome of the SoFi Center in Palm Beach Gardens to deflate. The required repairs led the TGL to delay a year. Last month, Horan visited TGL’s performance lab to preview the technology that will be used in the competition.
The SoFi Center will boast a 3,000-square-foot simulator screen and a 22,475-square-foot customizable short game area. TGL rules also include a shot clock, and the league plans for players to be mic’d up during the action. A seating area for 1,500 has been designed around the playing zone.
Matches will be broadcast on ESPN and ESPN+.
The six, location-tied teams for TGL’s inaugural season: Atlanta Drive GC, Boston, Jupiter Links GC, Los Angeles Golf Club, New York Golf Club and the Bay Golf Club, have attracted heavy hitters in the sports space, including Arthur Blank, Steve Cohen, Alexis Ohanian and Marc Lasry, as well as athletes Serena Williams, Stephen Curry and Giannis Antetokounmpo. Woods partnered with David Blitzer for the Jupiter franchise.
