Entertainment

Lisa (Blackpink) becomes Louis Vuitton brand ambassador

Lisa (Blackpink) was officially announced as the newest ambassador of luxury brand Louis Vuitton, after breaking up with Celine.

Lisa (Blackpink) becomes Louis Vuitton brand ambassador. Photo: WWD

On July 23, WWD magazine reported that singer Lisa (member of Kpop group Blackpink) officially joined Louis Vuitton as a brand ambassador.

“ The K-pop star caused a stir when she attended the French fashion house’s Fall 2024 ready-to-wear show in March. Her appearance at Paris Fashion Week was greeted by a crowd of adoring fans.

Since 2020, she has been a brand ambassador for Celine, which, like Louis Vuitton, is also owned by the luxury group LVMH” – WWD magazine introduced the new Louis Vuitton ambassador.

Lisa’s contract with Celine ended earlier this year. Celine then appointed Danielle (NewJeans) to replace Lisa.

Lisa is currently joining the Louis Vuitton ambassador team with many famous stars such as Deepika Padukone, Zendaya, Emma Stone, Ana de Armas, J-Hope (BTS), Jung Ho Yeon, Hyein (NewJeans), Felix (Stray Kids), RIIZE group…

Image of Lisa as Louis Vuitton ambassador. Photo: WWD

“I am delighted to welcome Lisa as an ambassador for the house,” Louis Vuitton creative director Nicolas Ghesquière said in a press release.

She has a bold spirit and a magnetic charisma. She is as creative with music as she is with fashion, and it is an honor to be on this journey with her.”

Lisa says of her own connection to the brand: “I feel so honored to be working with such an amazing brand that I admire. I really look forward to creating more great moments with Louis Vuitton.

Over the years, Louis Vuitton has always maintained its authenticity and their iconic monogram logo is a historical piece that is very popular to this day, so I aim to be someone who can maintain that authenticity.”

In addition to Louis Vuitton, Lisa is currently the global ambassador for LVMH’s Bulgari jewelry and watch brand. The singer is also known as the rumored girlfriend of Frédéric Arnault – son of billionaire Bernard Arnault, Chairman of LVMH.

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