The singer’s new Greatest in the League collection is inspired by her song “The Alchemy,” which fans believe is about Kelce

Taylor Swift’s new merch might be a wink to her boyfriend, Travis Kelce.

On Thursday, Oct. 3, the 34-year-old superstar released the Greatest in the League collection, which is inspired by her song “The Alchemy” from her latest album The Tortured Poets Department. The line features crewnecks sweatshirts, hoodies and sweatpants in neutral colors of black, gray, and ivory and white. The items are also emblazoned with the album logo.

Fans are convinced that the collection is a nod to Kelce, 34. Not only is the “The Alchemy” rumored to be about the Kansas City Chiefs tight end, but the drop happened to fall on National Boyfriend Day. Some also think it may have been an early birthday gift to the NFL star, who turns 35 on Saturday, October 5.

“taylor releasing a the greatest in the league merch collection on national boyfriend’s [sic] day and the weekend of her boyf’s birthday??? oh taycomedian,” one X user shared.

“Not on #NationalBoyfriendDay ?!” read another post.Other fans speculate that the collection is an Easter egg about Swift’s next single.

“The Alchemy next single then,” another X user said.

Upon release of The Tortured Poets Department in April, fans were quick to call out the apparent references to Swift’s relationship with Kelce.

“So when I touch down/ Call the amateurs and cut ’em from the team/ Ditch the clowns, get the crown/ Baby I’m the one to beat,” the Grammy winner sings in the penultimate track.

Travis Kelce and Taylor Swift at the AFC Championship Game, Jan. 2024.

Patrick Smith/Getty

Later in the song, she makes another sports reference: “These blokes warm the benches/ We’ve been on a winning streak.”

However, given the use of “bloke,” a word commonly used in the U.K., and references to a past lover, it’s possible that Swift was also singing about her her ex-boyfriend, English actor Joe Alwyn.

Others are convinced the song is about Swift’s ex Matty Healy. In one line, she sings, “He jokes that it’s heroin but this time with an ‘e,'” she sings. The 1975 frontman has been open previously about his struggles with heroin use.

Taylor Swift and Travis Kelce at the US Open in Sept. 2024.

Jamie Squire/Getty

Swift and Kelce confirmed their romance in October 2023 when they stepped out holding hands at a Saturday Night Live afterparty.

They’ve since appeared together in public numerous times. In September, the couple attended the US Open during a trip to New York City. They also grabbed dinner at Lucali in Brooklyn and attended model Karen Elson’s wedding to Electric Lady Studios owner Lee Foster. The legendary recording studio is Swift recorded much ofThe Tortured Poets Department.