Rachel Zegler, the star of Disney’s upcoming live-action remake of “Snow White,” is reportedly facing significant backlash from the studio, which has taken drastic steps to limit her public appearances. As the promotional campaign for the film, set to release on March 21, 2025, intensifies, Zegler has been banned from several high-profile platforms, including “The Kelly and Mark Show,” “Drew Barrymore,” and even a scheduled performance on “Saturday Night Live.” This abrupt cancellation comes amid a tumultuous period for Disney, as the company grapples with a series of underwhelming box office performances and ongoing controversies.
The decision to restrict Zegler’s appearances seems to stem from concerns over her comments regarding the film’s agenda-driven narrative and her public disagreements with co-star Gal Gadot. Tensions between the two actresses have been evident, recently highlighted during award ceremonies where they appeared to avoid each other. In a surprising twist, Zegler claims that these restrictions are a breach of her contract, suggesting that her promotional appearances were part of her agreement with Disney. She has hinted at the possibility of legal action should these issues remain unresolved.
Adding to the drama, Zegler’s highly anticipated performance at Disney World, which was set to cost the studio $10 million, has also been scrapped. This has raised eyebrows about the financial decisions being made by Disney executives as they navigate the fallout from this production. Bob Iger, Disney’s CEO, has reportedly called for an urgent board meeting to address these challenges and to reconsider the company’s strategy moving forward.
As Disney attempts to manage the mounting pressure surrounding “Snow White,” the internal dynamics and public relations strategies surrounding Zegler continue to unfold, leaving fans and industry insiders eagerly watching for further developments. With the film’s release just around the corner, the stakes are higher than ever for both Zegler and the Walt Disney Company.